What Should Your Business Website Include?
A practical guide to turning your offer, page list and content into a useful website brief.
Read the full guide ↗INSIGHTS / PRACTICAL DECISIONSLess guesswork.
Less guesswork.
Better digital decisions.
Practical guidance for planning your website, comparing a redesign with a rebuild, and understanding how design and SEO work together.
Remote collaborationClear project scopeDirect communication
DESIGN STUDY / DARK BLUE, LIGHT BLUE & WHITE
↗
A considered digital experience.Clear pages. Thoughtful details. A useful next step.
A RESOURCE FOR BETTER BRIEFSPractical answers.
Practical answers.
Useful next steps.
Explore planning, redesign, search and enquiry guides, including a German-language resource.
Website Redesign or Rebuild: What Does Your Business Need?
Start with the problems to solve before choosing the right amount of change.
Read the full guide ↗How Website Design and SEO Work Together
Understand how useful structure, content and design support a search-friendly website.
Read the full guide ↗Working With a Remote Web Designer: A UK and US Business Checklist
A clear scope and a direct communication plan make remote website projects easier to evaluate.
Read the full guide ↗Why Visitors Do Not Enquire: A Practical Website Checklist
Review the message, evidence and contact path before adding more visual effects.
Read the full guide ↗What to Include in an E-commerce Website Brief
Products, payments and fulfilment need as much attention as the homepage design.
Read the full guide ↗Planning a Website for German Customers
Prepare accurate language, a clear offer and a practical remote collaboration brief.
Read the full guide ↗Webdesign für Unternehmen in Deutschland: Ein klarer Projektstart
Ein praktischer Leitfaden für Inhalte, Projektumfang und die Zusammenarbeit mit einem unabhängigen Webdesigner.
Leitfaden lesen ↗TURN A GUIDE INTO A BRIEFRead what matters.
Read what matters.
Bring better questions.
Start with the article that matches the decision you are making. A new website, a redesign and an online store each need a different brief.
The guides help you clarify the scope, content and customer journey. They are practical planning resources, rather than a promise that any particular design or keyword will generate work. If a question needs specific advice, include it in your enquiry.
Review your draft and press Send in the selected app, or use the website enquiry form.
BEFORE THE FIRST CALLA stronger brief.
A stronger brief.
A more useful proposal.
You do not need every answer before reaching out. Knowing the offer, the audience and the important pages helps us make a clearer first decision. Use this checklist to see what you already have.
The checklist stays in your browser. When you are ready, share the details you choose through the enquiry form or a direct message.
0 of 6 brief essentials ready.
FIND THE RIGHT STARTING POINTRead for the decision
Read for the decision
you need to make.
The most useful resource is the one that helps you ask a more specific question about your own business.
Begin with the offer and the audience.
Start with the business website planning guide. List the people you want to reach, what you want them to understand and the action they should take. A useful page list follows those priorities. It is easier to discuss design when the essential message and content responsibilities are clear.
Plan a business website ↗Describe the problems before the solution.
Use the redesign-or-rebuild guide to separate layout and content problems from platform limitations. Bring examples of what is confusing, slow or difficult to maintain. Identify the content, URLs and integrations that should stay. A deliberate brief helps avoid replacing useful work unnecessarily.
Compare redesign and rebuild ↗Connect discovery with a useful next step.
Read the SEO and enquiry-journey guides together. Search visibility helps the right people discover a page, but that page still needs a clear offer and a trustworthy contact path. Review real search data and visitor questions where available. More decoration or a longer page alone is not evidence of improvement.
Review the enquiry journey ↗FROM READING TO ACTIONTurn a useful insight
Turn a useful insight
into a specific question.
You do not need to prepare a finished technical specification before making contact. The guides are a way to organise the important information and identify what still needs a conversation.
- Keep a short list of priorities. Choose the customer needs and business goals that matter most for the first version.
- Bring the current context. Share an existing website link, relevant pages or product examples, and anything that must be retained.
- Separate facts from assumptions. If an integration, deadline or language requirement has not been confirmed, flag it for discussion.
- Ask about the handover. Ownership, content access, launch checks and ongoing responsibilities deserve attention before the build starts.
YOUR NEXT CHAPTERHave a goal in mind?
Have a goal in mind?
Let’s turn it into a clear brief.
Tell me what you need, who it is for and when you would like to launch. We’ll discuss a practical next step.